Most SaaS products have a gap between what users could do and what they actually do. Features go undiscovered. Onboarding stalls. Users churn not because your product failed them, but because they never fully understood what it could do for them.
The traditional response has been walkthroughs, tooltips, and help centers. These are static. They can't read the room. They fire at the wrong time, for the wrong user, and they disappear the moment someone closes them.
Deway takes a different approach.
What Deway Is
Deway is an autonomous adoption layer for B2B SaaS products. One line of code, live in 72 hours, no configuration required.
You add Deway's SDK. Within 72 hours, its AI agents have autonomously mapped your entire UI: every workflow, every feature, every path a user might take. No one on your team builds tours, writes tooltips, or maintains onboarding checklists.
Think of it as a customer success manager that lives inside your product, works across every user simultaneously, and gets smarter with every interaction.
When a user gets stuck, Deway steps in with guidance specific to what they're trying to do right now. When a user is approaching a key activation milestone, Deway nudges them forward. When a new feature is relevant to what someone is working on, Deway surfaces it. All of this happens in context, in the product, without any manual configuration on your end.
Traditional adoption tools require someone to build and maintain every piece of guidance content. That workload scales linearly with product complexity. Deway scales with your shipping velocity instead of against it.
What Deway Needs to Be Great
Deway works out of the box from the moment it's installed. It starts mapping your product, observing behavior, and delivering guidance automatically. That's already powerful.
But Deway's effectiveness is directly tied to how much it knows about each user. Who is this person? What plan are they on? What did their first week look like? Where have they gotten stuck before? The more context Deway has, the more precise its guidance becomes.
That's where Segment comes in.
How Segment Supercharges Deway (and Why This Integration Is Different)
If you've used Segment with other adoption tools, you know the pattern: Segment sends user data to the tool so you can target the right users with content you've manually built. It helps you aim better. You're still doing the building.
Deway flips that. When you connect your Segment workspace, every event, trait, and audience you've already built becomes context that makes Deway's AI smarter. Not targeting data for manual content. Fuel for autonomous guidance.
Without Segment, Deway sees a user struggling with a feature and intervenes. With Segment, Deway knows that user is on an enterprise plan, activated three other features in their first week, but hasn't touched this one in 14 days. That context changes everything about what guidance gets delivered, when, and how urgently.
Segment audiences become guidance triggers. Trial users approaching day 7 without hitting activation. Accounts whose usage patterns suggest they're ready for an upgrade conversation. Teams where one member is active but others haven't logged in. These aren't new audiences you need to build. They're the ones you've already created, now powering in-product experiences instead of just email campaigns.
Traits sharpen personalization. Plan type, role, industry, lifecycle stage. An enterprise admin and a free-tier trial user get different guidance automatically.
Event history informs real-time decisions. A user who navigated away from a feature three times in their first week gets a different intervention than a power user exploring something new.
Your existing Segment tracking plan is the integration. You don't need to rebuild your data model or add new instrumentation. Deway reads the events you're already capturing. The richer your Segment data, the faster Deway reaches full effectiveness. Day one, not day 90.
The Data Flows Both Ways
Every Deway interaction gets written back to Segment as a first-class event: walkthrough progress (which step, what action, what job it accomplishes) and chat interactions all flow into your workspace. Your CRM, email platform, and data warehouse automatically reflect what happened during guided experiences.
This closes the loop. Segment feeds Deway context. Deway delivers smarter guidance. Deway writes the results back. Those results enrich user profiles, trigger downstream workflows, and refine the audiences Deway uses for its next intervention. Every cycle makes both systems more valuable.
And now your growth and CS teams can answer the question they've been asking: do users who received guidance adopt faster, retain longer, and expand more? With Deway events in Segment, that analysis is a query away.
Get Started
Connecting Segment and Deway takes minutes. Copy your write key into Deway's integration settings, and data starts flowing both directions.
Your Segment data has always had the words. Deway gives them a story.